Hero Section

Category Badges:
Real Estate
Blinkit Flyer Insertions
Hyperlocal Media

Main Heading:
How a South Bengaluru Real Estate Brand Generated 300+ Qualified Enquiries 

Hero Subheading:
How a hyperlocal Blinkit flyer insertion campaign generated qualified real estate enquiries across South Bengaluru.

Hero Info Fields:

Client
Leading Real Estate Developer

Location
South Bengaluru

Media
Blinkit Flyer Insertions

Turnaround
Live within 5 working days

Key Result:
₹1.5 Cr attributed sale with 300+ qualified enquiries

CTA Button:
Plan a Similar Campaign

Section 1: Campaign Snapshot

Section Label

Campaign Snapshot

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Everything at a glance

Content Table

Client
Leading Real Estate Developer

Category
Real Estate

Objective
Generate qualified leads/enquiries

Media Used
Blinkit Flyer Insertions

Geography
South Bengaluru

Audience Segment
Apartment buyers, AOV ₹300+

Units / Volume
100,000 flyers

Tracking
Unique barcode on every flyer

Main Result
₹1.5 Cr attributed sale

Section 2: Client Overview

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Client Overview

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Who is Leading Real Estate Developer?

Paragraph Content

Leading Real Estate Developer, one of South India’s leading real estate developers, sought to create awareness and generate qualified leads for its upcoming residential project, Songs of the Earth, located in Electronic City, Bengaluru.

To reach prospective homebuyers within the project’s catchment area, Erazero partnered with Blinkit Flyer Insertions — leveraging its hyperlocal distribution network to directly engage high-intent households across South Bengaluru.

Section 3: The Challenge

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The Challenge

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What needed to be solved

Paragraph Content

Reaching serious apartment buyers in South Bengaluru required more than broad-reach OOH. The brand needed pinpoint access to households actively making high-value decisions, with measurable proof of delivery and a clear path from impression to enquiry.

Challenge Points

1. Cut through the noise to reach high-intent home buyers
2. Reach households in commuting distance of Electronic City
3. Build visibility around selected premium residential micro-markets
4. Provide transparent, delivery-backed measurement

Section 4: Campaign Objectives

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Campaign Objectives

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What we set out to achieve

Objective Card 1

Generate qualified enquiries
Drive high-intent leads for the Songs of the Earth project.

Objective Card 2

Reach South Bengaluru
Apartment buyers across South Bengaluru micro-markets.

Objective Card 3

Drive site visits & sales
Convert interest into engagement and enquiries.

Objective Card 4

Measurable attribution
Track every enquiry with barcode attribution.

Section 5: The Strategy

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The Strategy

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How the plan came together

Paragraph Content

We anchored the plan around the project’s true catchment, then layered audience-quality filters on top of geography so every flyer landed with a household that could actually buy.

Strategy Card 1

Target audience
Individuals and families actively considering apartment purchases within commuting distance of Electronic City.

Strategy Card 2

Target markets
Electronic City, HSR Layout, JP Nagar, Chandapura, Bommasandra.

Strategy Card 3

Pincode-level targeting
Flyer distribution was limited to carefully selected residential pincodes within the catchment.

Strategy Card 4

High-value consumer filter
Orders from customers with average order value above ₹300 helped reach households with stronger purchase potential.

Campaign Flow

Audience → Location Selection → Media Planning → Execution → Tracking & Reporting → Results

Section 6: Campaign Execution

Section Label

Campaign Execution

Section Heading

On the ground

Execution Table

Distribution Platform
Blinkit Flyer Insertions

Flyers Distributed
100,000

Cost Per Flyer
₹5.70

Turnaround Time
Live within 5 working days of final artwork

Geography
South Bengaluru

Tracking Mechanism
Unique barcode on every flyer

Execution Status
Completed successfully

Paragraph Content

Campaign was executed seamlessly, enabling rapid deployment and targeted reach across premium residential catchments.

Section 7: Tracking & Reporting

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Tracking & Reporting

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Measurable. Proof-backed. Transparent.

Reporting Card 1

Barcode-based attribution
Unique barcodes per flyer enabled enquiry and conversion-level tracking.

Reporting Card 2

Daily distribution reports
Day-by-day visibility into deployment progress across targeted pincodes.

Reporting Card 3

Cart image verification
Cart images shared once the campaign went live as visual proof of insertion.

Reporting Card 4

Real-time monitoring
Live campaign monitoring ensured transparency and improved execution confidence.

Section 8: Results

Section Label

Results

Section Heading

Outcomes that moved the business.

Result Metrics

1,00,000
Targeted flyer insertions

300+
Qualified enquiries generated

₹1.5 Cr
Attributed property sale

5 days
From artwork to live campaign

Daily
Reporting & proof of execution

Section 9: Key Highlights

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Key Highlights

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What stood out about this campaign

Highlight Points

1. 100,000 targeted flyer insertions
2. Hyperlocal pincode-based targeting
3. High-value consumer segmentation, AOV ₹300+
4. Campaign deployed within 5 working days
5. Daily distribution reporting
6. Cart image proof of execution
7. Barcode-based lead tracking
8. 300+ qualified enquiries generated
9. ₹1.5 Cr attributed sales conversion

Section 10: Visual Gallery

Section Label

Visual Gallery

Section Heading

Creative, execution & proof

Gallery Items

Gallery Image 1:
Flyer insertion / Blinkit delivery proof

Gallery Image 2:
Real estate campaign creative

Gallery Image 3:
Mobile / tracking visual

Gallery Image 4:
Campaign proof placeholder

Section 11: Final Note

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Final Note

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The Blinkit Flyer Insertion campaign combined hyperlocal targeting, premium audience segmentation, and measurable attribution to deliver tangible business outcomes — proving that quick-commerce media can serve as a powerful, accountable lead-generation channel for real estate.

Section 12: Bottom CTA

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Want to run a similar campaign?

Subheading

Erazero helps brands plan, buy, execute and track high-impact media campaigns across OOH, transit, mall, radio, TV, cinema and hyperlocal channels.

CTA Buttons

Primary Button:
Plan Your Campaign

Secondary Button:
Talk to Erazero