How a hyperlocal Blinkit flyer insertion campaign generated qualified real estate enquiries across South Bengaluru.
Leading Real Estate Developer, one of South India's leading real estate developers, sought to create awareness and generate qualified leads for its upcoming residential project, located in Electronic City, Bengaluru.
To reach prospective homebuyers within the project's catchment area, Erazero partnered with Blinkit Flyer Insertions — leveraging its hyperlocal distribution network to directly engage high-intent households across South Bengaluru.
Reaching serious apartment buyers in South Bengaluru required more than broad-reach OOH. The brand needed pinpoint access to households actively making high-value decisions, with measurable proof of delivery and a clear path from impression to enquiry.
Drive high-intent leads through targeted campaigns.
Apartment buyers across South Bengaluru micro-markets.
Convert interest into engagement and enquiries.
Track every enquiry with barcode attribution.
We anchored the plan around the project's true catchment, then layered audience-quality filters on top of geography so every flyer landed with a household that could actually buy.
Individuals and families actively considering apartment purchases within commuting distance of Electronic City.
Electronic City, HSR Layout, JP Nagar, Chandapura, Bommasandra.
Flyer distribution was limited to carefully selected residential pincodes within the catchment.
Orders from customers with average order value above ₹300 helped reach households with stronger purchase potential.
| Distribution Platform | Blinkit Flyer Insertions |
| Flyers Distributed | 100,000 |
| Cost Per Flyer | ₹5.70 |
| Turnaround Time | Live within 5 working days of final artwork |
| Geography | South Bengaluru |
| Tracking Mechanism | Unique barcode on every flyer |
| Execution Status | ✔ Completed successfully |
Campaign was executed seamlessly, enabling rapid deployment and targeted reach across premium residential catchments.
Unique barcodes per flyer enabled enquiry and conversion-level tracking.
Day-by-day visibility into deployment progress across targeted pincodes.
Cart images shared once the campaign went live as visual proof of insertion.
Live campaign monitoring ensured transparency and improved execution confidence.
Erazero helps brands plan, buy, execute and track high-impact media campaigns across OOH, transit, mall, radio, TV, cinema and hyperlocal channels.