AJIO

AJIO
In-App Advertising

Reach fashion-forward shoppers with AJIO in-app advertising campaigns. Promote your brand within a premium e-commerce environment where users actively browse, discover, and purchase lifestyle and fashion products. Leverage AJIO’s data-driven retail ecosystem to connect with users across the shopping journey—from discovery to checkout—ensuring high engagement, strong brand recall, and conversion-driven performance.

Banner Ads Video Ads Display Ads Sponsored Listings
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In App Advertising
76M+ Active App Users

Engage a large base of fashion-focused shoppers across India.

13M+ Monthly Website Visitors

Tap into a high-volume digital shopping audience.

2M+ Daily Active Users

Reach users actively browsing and purchasing products.

15M+ Monthly Visits

Ensure strong traffic across fashion and lifestyle categories.

About AJIO In-App Advertising

AJIO is one of India’s leading fashion and lifestyle e-commerce platforms, offering curated collections across apparel, accessories, and home categories.

Advertising on AJIO allows brands to connect with high-intent shoppers in a premium retail environment. With strong engagement, repeat usage, and fashion-driven discovery, the platform enables brands to influence purchase decisions and drive measurable conversions.

App Advertising

Why Advertise on AJIO?

High Intent Shopping Audience

Reach users actively browsing and purchasing fashion products.

Premium Fashion Ecosystem

Engage style-conscious and brand-aware consumers.

Strong Repeat User Base

High retention drives consistent engagement and conversions.

Mobile-First Experience

Target users across app-driven shopping journeys.

Data-Driven Targeting

Leverage behavior and purchase insights for precision campaigns.

Strong ROI Potential

High purchase intent leads to better conversion rates.

AJIO Advertising Formats

Choose from a rich variety of ad formats designed to engage AJIO shoppers at every stage of their journey.

Ajio Banner Ads
Homepage Banner Ads

High-visibility placements for maximum brand exposure.

Ajio Display Ads
Display Ads

Consistent visibility across app browsing experiences.

Targeting Capabilities

Pinpoint your ideal customers using AJIO's rich first-party data and advanced audience segmentation tools.

Location-Based Targeting

Reach users across cities, regions, and metro/non-metro areas.

Behavioral Targeting

Target based on browsing patterns and purchase history.

Category-Based Targeting

Engage users shopping within specific fashion categories.

Demographic Targeting

Segment audiences by age, gender, and lifestyle.

Device Targeting

Reach mobile-first users across app environments.

Custom Audience Targeting

Target high-value and repeat customers.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness Product Visibility Sales & Conversions App Engagement Customer Acquisition Repeat Purchases

Why AJIO In-App Ads Deliver Higher ROI

AJIO in-app ads consistently outperform traditional channels — here's the data-backed reason why.

Purchase-Driven Environment

Users are actively shopping, increasing conversion potential.

Short Decision Cycles

E-commerce journeys lead to faster purchase decisions.

Contextual Product Placement

Ads appear alongside relevant fashion categories.

Performance Tracking

Measure impressions, clicks, and conversions effectively.

Where Your Ads Appear Inside AJIO

Your brand gets premium placement across AJIO most-trafficked in-app surfaces.

Homepage Screens

Capture attention immediately upon app entry.

Category & Listing Pages

Engage users while browsing collections.

Product Detail Pages

Influence decisions during product evaluation.

Cart & Checkout Screens

Drive conversions at critical purchase stages.

Order & Delivery Touchpoints

Extend visibility beyond the app experience.

Industries That Benefit

AJIO in-app advertising works powerfully across a broad range of product categories and business sectors.

Fashion & Apparel Beauty & Personal Care Footwear & Accessories Lifestyle & Home Decor E-commerce Brands D2C Brands Luxury & Premium Brands

AJIO Advertising Cost Factors

Understanding what drives your AJIO in-app advertising costs helps you plan smarter and spend more efficiently.

1
Ad Format Selection

Premium placements like homepage banners cost more.

2
Target Audience

Advanced targeting impacts campaign efficiency.

3
Campaign Duration

Longer campaigns ensure sustained reach.

4
Placement Type

High-visibility placements drive higher pricing.

5
Impression Volume

Higher reach increases investment levels.

6
Pricing Model

Flexible CPM and performance-based pricing available.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just Amazon.

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Food Delivery

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News & Content

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Utility

Frequently Asked Questions

Everything you need to know about running AJIO in-app advertising campaigns with EraZero AI.

What are AJIO in-app ads?

Ads displayed within AJIO across browsing, product, and checkout journeys.

Who should advertise on AJIO?

Brands targeting fashion-conscious and high-intent shoppers.

What ad formats are available?

Banner ads, display ads, video ads, and on-package branding formats.

Launch Your AJIO In-App
Advertising Campaign

Reach fashion-focused audiences and maximize your brand visibility with high-performance AJIO advertising campaigns.

Get AJIO Media Plan
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