Amazon

Amazon
In-App Advertising

Reach high-intent shoppers at the moment of purchase with Amazon in-app advertising. Deliver impactful campaigns across browsing, search, and checkout journeys where buying intent is at its peak. Leverage Amazon’s powerful commerce ecosystem to connect with users actively discovering products—driving stronger conversions, brand visibility, and measurable sales outcomes.

Display Ads Video Ads Sponsored Products On-Package Ads DSP Ads

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358MN+ Active Users

Massive user base across India’s leading e-commerce platform.

150MN Monthly Active Users

Consistent engagement from repeat shoppers.

23MN+ Daily Transacting Users

High-intent users actively making purchases.

95MN Monthly Transacting Users

Strong conversion-driven audience ecosystem.

About Amazon In-App Advertising

Amazon is one of the world’s largest e-commerce platforms, offering brands direct access to millions of active shoppers across categories. Advertising on Amazon allows brands to reach users throughout their purchase journey—from product discovery to checkout. This high-intent environment ensures better engagement, visibility, and conversion rates. With advanced targeting, multiple ad formats, and data-driven insights, Amazon provides a powerful ecosystem for both brand awareness and performance marketing.

High Purchase Intent

Reach users actively searching and buying products.

Massive E-commerce Reach

Engage millions of shoppers across categories.

Precision Targeting

Leverage behavioral and purchase data.

Multiple Ad Placements

Access ads across search, product pages, and display.

Trusted Shopping Environment

Enhance brand credibility on a secure platform.

High Conversion Rates

Drive measurable sales and ROI.

Amazon Advertising Formats

Choose from a rich variety of ad formats designed to engage Amazon shoppers at every stage of their journey.

Display Ads

Reach users across Amazon and partner sites.

Amazon Scratch Card

Amazon Scratch Card offers let users win cashback

Amazon DSP Ads

Programmatic ads for large-scale targeting.

Targeting Capabilities

Pinpoint your ideal customers using Amazon's rich first-party data and advanced audience segmentation tools.

Demographic Targeting

Segment users by age and gender.

Geographic Targeting

Target users by location and region.

Behavioral Targeting

Based on browsing and purchase behavior.

Keyword Targeting

Reach users through search queries.

Device Targeting

Optimize across mobile and desktop.

Custom Audiences

Build tailored audience segments.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness Product Visibility Sales Conversions App Installs Customer Acquisition Retargeting Campaigns

Why Amazon In-App Ads Deliver Higher ROI

Amazon in-app ads consistently outperform traditional channels — here's the data-backed reason why.

Intent-Driven Engagement

Users actively search with purchase intent.

Contextual Relevance

Ads appear during product discovery.

Data-Driven Targeting

Leverage first-party shopping data.

High Conversion Ecosystem

Seamless path from discovery to purchase.

Where Your Ads Appear Inside Amazon

Your brand gets premium placement across Amazon's most-trafficked in-app surfaces.

Search Results Page

Capture attention during searches.

Product Detail Pages

Influence buying decisions.

Homepage & App Feed

Increase visibility during browsing.

Amazon Display Network

Extend reach beyond the platform.

Industries That Benefit

Amazon in-app advertising works powerfully across a broad range of product categories and business sectors.

FMCG & Consumer Goods Electronics & Gadgets Fashion & Lifestyle Home & Kitchen Beauty & Personal Care Automotive & Accessories

Amazon Advertising Cost Factors

Understanding what drives your Amazon in-app advertising costs helps you plan smarter and spend more efficiently.

Ad Format Selection

Premium placements impact pricing.

Keyword Competition

High-demand keywords increase cost.

Campaign Duration

Longer campaigns require higher budgets.

Audience Targeting

Advanced targeting affects pricing.

Bid Strategy

Auction-based pricing impacts efficiency.

Pricing Model

Flexible CPC, CPM, and programmatic models.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just Amazon.

CRED Advertising

Fintech

Flipkart Advertising

Ecommerce

Myntra Advertising