MyKhel

MyKhel
In-App Advertising

Reach millions of sports enthusiasts with MyKhel in-app advertising campaigns. Promote your brand within a high-engagement sports environment where users actively follow live scores, match updates, and sports content. Leverage MyKhel’s real-time sports ecosystem to connect with fans during peak moments like IPL and major tournaments—ensuring strong visibility, contextual engagement, and high-impact brand recall.

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In App Advertising
18M+ Monthly Active Users

Engage a large audience of sports and cricket fans.

70M+ Sessions During IPL

Tap into massive spikes in engagement during major tournaments.

70% Male Audience

Target a dominant sports-focused demographic.

8M+ Monthly Website Visits

Reach highly active sports content consumers.

About MyKhel In-App Advertising

MyKhel is a leading multi-language sports platform under the OneIndia network, offering live scores, match updates, and sports news across cricket and other sports.

Advertising on MyKhel allows brands to connect with highly engaged users during real-time sports consumption. With strong traffic during tournaments and consistent daily engagement, the platform offers powerful opportunities for brand visibility and performance-driven campaigns. 

App Advertising

Why Advertise on MyKhel?

Massive Sports Audience

Reach millions of cricket and sports fans across India.

High Engagement During Matches

Users actively track live scores and updates.

Real-Time Marketing Opportunities

Engage users during IPL and major tournaments.

Multi-Language Reach

Connect with regional audiences in preferred languages.

Contextual Ad Placement

Deliver ads aligned with match events and content.

Strong Brand Recall

Repeated exposure during matches boosts recall.

MyKhel Advertising Formats

Choose from a rich variety of ad formats designed to engage MyKhel shoppers at every stage of their journey.

MyKhel Display Ads
Display Banner Ads

High-visibility placements across app screens and scoreboards.

MyKhel Vedio Ads
Video Ads

Engaging formats for storytelling and brand awareness.

Targeting Capabilities

Pinpoint your ideal customers using MyKhel rich first-party data and advanced audience segmentation tools.

Geo Targeting

Reach users by country, state, city, or pin code.

Demographic Targeting

Target users based on age, gender, and device type.

Interest-Based Targeting

Engage sports fans, IPL viewers, and fantasy players.

Language Targeting

Deliver ads in regional languages for better engagement.

Behavioral Targeting

Target based on browsing and sports consumption patterns.

Time-Based Targeting

Run campaigns during live matches and peak engagement times.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness App Installs Website Traffic Lead Generation Product Promotion Sports Engagement

Why MyKhel In-App Ads Deliver Higher ROI

MyKhel in-app ads consistently outperform traditional channels — here's the data-backed reason why.

High Engagement Environment

Users actively follow live sports updates.

Peak Traffic During Events

Massive spikes during IPL and tournaments.

Contextual Relevance

Ads align with live match moments.

Performance Tracking

Measure impressions, clicks, and engagement effectively.

Where Your Ads Appear Inside MyKhel

Your brand gets premium placement across MyKhel most-trafficked in-app surfaces.

Live Score Screens

Appear during real-time match tracking.

Match Pages & Scoreboards

Engage users during active match sessions.

Homepage & Content Sections

High-visibility placements for maximum reach.

Video Content Sections

Reach users consuming match highlights and analysis.

Tournament Pages

Capture attention during major sports events.

Industries That Benefit

MyKhel in-app advertising works powerfully across a broad range of product categories and business sectors.

Gaming & Fantasy Sports FMCG & Consumer Brands OTT Platforms FinTech & Digital Services E-commerce Automobile & Electronics Sports & Fitness Brands

MyKhel Advertising Cost Factors

Understanding what drives your MyKhel in-app advertising costs helps you plan smarter and spend more efficiently.

1
Ad Format Selection

Premium formats like video and takeovers cost more.

2
Target Audience

Advanced targeting impacts campaign efficiency.

3
Campaign Duration

Longer campaigns ensure sustained reach.

4
Event Timing

IPL and major tournaments increase demand and cost.

5
Placement Type

Premium placements offer higher visibility.

6
Pricing Model

Flexible CPM and performance-based pricing available.

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EraZero AI gives you access to in-app advertising across all major platforms — not just MyKhel.

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Frequently Asked Questions

Everything you need to know about running MyKhel in-app advertising campaigns with EraZero AI.

What are MyKhel in-app ads?

Ads displayed across MyKhel during live matches and sports content consumption.

Who should advertise on MyKhel?

Brands targeting sports fans, cricket audiences, and mobile-first users.

What ad formats are available?

Banner ads, video ads, scorecard integrations, and interactive formats.

Launch Your MyKhel In-App
Advertising Campaign

Reach millions of sports fans and maximize your brand visibility with high-performance MyKhel advertising campaigns.

Get MyKhel Media Plan
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