Unlock massive reach with Paytm in-app advertising and connect with millions of high-intent, transacting users across India. Leverage data-driven targeting, high-visibility placements, and transaction-based insights to maximize brand impact and conversions.
Start Your Campaign
Paytm is India’s leading digital payments and financial services platform, offering services like UPI payments, bill payments, ticketing, and financial products.
Paytm Ads enables brands to reach users through real transaction moments, ensuring higher engagement and conversion potential. With deterministic user data (based on real transactions), advertisers can target audiences more precisely than traditional platforms.
Advertising on Paytm enables brands to reach a massive, transaction-ready user base, offering highly targeted campaigns and strong conversion potential through everyday payment interactions.
Reach users actively making payments, purchases, and financial decisions.
Access over 300M users across multiple services and apps.
Use real transaction data for accurate audience segmentation.
Engage users across homepage, payment flow, and post-transaction screens.
Target based on demographics, interests, behavior, and purchase patterns.
Optimize campaigns using live performance data and analytics.
Choose from a rich variety of ad formats designed to engage Paytm shoppers at every stage of their journey.
High-visibility placements across homepage and key sections.
Engaging formats including interstitial and native video.
Interactive formats to boost engagement and conversions.
Premium placements for maximum visibility.
Pinpoint your ideal customers using Amazon's rich first-party data and advanced audience segmentation tools.
Age, gender, income segments.
Based on transaction history and app usage.
Segments like shoppers, foodies, travelers, etc.
City, region, and hyperlocal targeting.
Build audiences based on real purchase behavior.
Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.
Paytm in-app ads consistently outperform traditional channels — here's the data-backed reason why.
Ads are powered by real purchase data, not assumptions.
Appear during payments, recharge, and booking flows.
Covers Paytm, Paytm Money, Paytm Insider, and merchant apps.
Reach users both inside and outside the app via DSP.
Your brand gets premium placement across Paytm most-trafficked in-app surfaces.
High-traffic landing areas.
During and after transactions.
High engagement zones.
Direct user interaction channels.
Extended reach beyond Paytm ecosystem.
Paytm in-app advertising works powerfully across a broad range of product categories and business sectors.
Understanding what drives your Amazon in-app advertising costs helps you plan smarter and spend more efficiently.
Formats like banner, video, and programmatic ads vary in cost.
Deeper targeting impacts pricing.
Longer campaigns increase reach.
High-demand placements can drive pricing.
CPM, CPC, and CPA models available.
EraZero AI gives you access to in-app advertising across all major platforms — not just Paytm.
Fintech
Fintech
Entertainment
Ecommerce
News & Content
Everything you need to know about running Paytm in-app advertising campaigns with EraZero AI.
It allows brands to promote products/services within the Paytm app ecosystem.
They use real transaction data for precise targeting and higher conversions.
Banner ads, video ads, chat ads, scratch cards, and programmatic ads.
Reach millions of high-intent users and drive measurable business results with Paytm advertising.
Get Paytm Media Plan