Pepperfry

Pepperfry
In-App Advertising

Reach premium home and lifestyle shoppers with Pepperfry in-app advertising campaigns. Promote your brand within a design-led marketplace where users actively browse, discover, and purchase furniture and home décor products. Leverage Pepperfry’s visual-first platform and omnichannel presence to connect with high-intent users across their purchase journey ensuring strong engagement, brand recall, and conversion-driven performance.

Banner Ads Video Ads Display Ads Sponsored Listings

Start Your Campaign

7M+ Monthly Visitors

Engage a large audience of home and furniture shoppers.

4.5M+ Registered Customers

Tap into a loyal and growing user base.

100+ Cities Presence

Reach users across metro and tier markets.

1M+ Products Listed

Ensure visibility across diverse furniture and décor categories.

About Pepperfry In-App Advertising

Pepperfry is one of India’s leading online furniture and home décor platforms, offering curated collections and design inspiration for modern consumers.

Advertising on Pepperfry allows brands to connect with users actively planning home upgrades and purchases. With strong visual engagement, discovery-driven browsing, and high-intent traffic, the platform provides powerful opportunities to influence buying decisions.

High Intent Home Buyers

Reach users actively considering furniture and décor purchases.

Visual Discovery Platform

Engage users through rich visual content and inspiration-led browsing.

Premium Audience Segment

Target upscale and design-conscious consumers.

Omnichannel Reach

Combine digital presence with offline studio engagement.

Content-Driven Journeys

Influence users through curated collections and guides.

Strong Conversion Potential

High purchase intent leads to better ROI.

Pepperfry Advertising Formats

Choose from a rich variety of ad formats designed to engage Pepperfry shoppers at every stage of their journey.

Homepage Banner Ads

High-impact placements for maximum visibility.

Video Ads

Deliver immersive storytelling for design-focused audiences.

Targeting Capabilities

Pinpoint your ideal customers using Pepperfry rich first-party data and advanced audience segmentation tools.

Demographic Targeting

Segment users by age, income, household type, and lifestyle.

Interest-Based Targeting

Reach users based on design preferences and home décor interests.

Behavioral Targeting

Target users based on browsing history and product interactions.

Location-Based Targeting

Focus on city-level and hyperlocal audiences.

Content Interaction Targeting

Engage users based on catalog views, blogs, and saved designs.

Custom Audience Targeting

Create tailored segments for campaign goals.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness Product Visibility Sales & Conversions Store Footfall Seasonal Campaigns Customer Acquisition

Why Pepperfry In-App Ads Deliver Higher ROI

Pepperfry in-app ads consistently outperform traditional channels — here's the data-backed reason why.

High Intent Purchase Environment

Users actively browse and plan purchases.

Visual Engagement

Rich creatives drive higher interaction and recall.

Contextual Placement

Ads appear alongside relevant categories and products.

Performance Tracking

Measure impressions, clicks, and conversions effectively.

Where Your Ads Appear Inside Pepperfry

Your brand gets premium placement across Pepperfry most-trafficked in-app surfaces.

Homepage & Featured Sections

Capture attention at entry point.

Category & Listing Pages

Engage users during product discovery.

Product Detail Pages

Influence decisions during evaluation.

Content & Inspiration Sections

Reach users exploring design ideas.

Mobile & Web Platforms

Ensure consistent visibility across devices.

Industries That Benefit

Pepperfry in-app advertising works powerfully across a broad range of product categories and business sectors.

Furniture & Home Décor Interior Design Brands Lifestyle & Home Improvement Mattress & Furnishings D2C Home Brands Appliances & Home Essentials

Pepperfry Advertising Cost Factors

Understanding what drives your Pepperfry in-app advertising costs helps you plan smarter and spend more efficiently.

Ad Format Selection

Premium placements like homepage banners cost more.

Target Audience

Advanced targeting impacts campaign efficiency.

Campaign Duration

Longer campaigns ensure sustained reach.

Placement Type

High-visibility placements increase pricing.

Impression Volume

Higher reach increases investment levels.

Pricing Model

Flexible CPM and performance-based pricing available.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just Pepperfry.

Amazon Advertising

Ecommerce

Flipkart Advertising

Ecommerce

Zomato Advertising

Food Delivery

Dailyhunt Advertising

News & Content

JioHotstar Advertising

Entertainment

Rapido Advertising

Utility

Frequently Asked Questions

Everything you need to know about running Pepperfry in-app advertising campaigns with EraZero AI.

What are Pepperfry in-app ads?

Ads displayed within Pepperfry across browsing, product, and content journeys.

Who should advertise on Pepperfry?

Brands targeting home, furniture, and lifestyle audiences.

What ad formats are available?

Banner ads, video ads, display ads, and sponsored listings.

Launch Your Pepperfry In-App
Advertising Campaign

Reach high-intent home shoppers and maximize your brand visibility with high-performance Pepperfry advertising campaigns.

Get Pepperfry Media Plan

Pepperfry In-App Advertising