PharmEasy

PharmEasy
In-App Advertising

Reach India’s growing health-conscious audience with PharmEasy in-app advertising. Promote your brand across high-intent healthcare journeys—from medicine orders to diagnostics—using data-driven targeting and contextual placements.

Primary Banner Sticky Footer Banner Category Thumbnail Blog (Web) Ads
Start Your Campaign
In App Advertising
12M+ Medicine Orders Delivered

Strong transaction-driven platform with high purchase intent.

10% Orders from OTC & Private Label

Opportunities for consumer healthcare and wellness brands.

10.2L+ Lab Tests Monthly

Consistent engagement via diagnostics services.

5-Step Safety Assurance

Trusted platform with high user credibility.

About PharmEasy In-App Advertising

PharmEasy is one of India’s leading digital healthcare platforms, offering medicine delivery, diagnostics, and teleconsultation services.

It provides advertisers access to a highly relevant, health-conscious audience, making it ideal for healthcare, wellness, and lifestyle brands.

With repeated usage and essential service demand, PharmEasy ensures frequent user engagement and strong retention.

App Advertising

Why Advertise on PharmEasy?

Advertising on PharmEasy helps brands connect with health-conscious consumers at key decision moments, enabling targeted outreach and higher trust-driven conversions within the healthcare ecosystem.

High-Intent Healthcare Audience

Users actively searching for medicines, diagnostics, and health solutions.

Massive User Base

Over 40M+ registered users and growing rapidly.

Repeat Engagement

90%+ repeat GMV driven by recurring health needs.

High Order Value

Average order value of ₹1800+ indicates strong purchasing power.

Category Relevance

Ideal for healthcare, wellness, insurance, and lifestyle brands.

Trust & Credibility

Users trust PharmEasy for critical healthcare needs—boosting ad effectiveness.

Ad Formats on PharmEasy

Choose from a rich variety of ad formats designed to engage PharmEasy shoppers at every stage of their journey.

PharmEasy Primary Banner Ads
Primary Banner Ads

Top placement banners for maximum visibility.

PharmEasy Footer Banner Ads
Sticky Footer Banner Ads

Persistent ads visible during browsing sessions.

PharmEasy Category Thumbnail Ads
Category Thumbnail Ads

Promote products/services within relevant health categories.

Targeting Capabilities

Pinpoint your ideal customers using PharmEasy rich first-party data and advanced audience segmentation tools.

Health-Based Targeting

Segment users based on therapy or medical needs.

Behavioral Targeting

Based on purchase history and browsing patterns.

Geo Targeting

City and region-based campaigns.

Demographic Targeting

Age, gender, and household segmentation.

Custom Segments

Target repeat buyers, high-value users, and frequent customers.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness Product Promotion (OTC / Wellness) Lead Generation (Diagnostics / Insurance) App Installs Sales & Conversions Health Campaign Awareness

Why PharmEasy Ads Deliver High ROI

PharmEasy in-app ads consistently outperform traditional channels — here's the data-backed reason why.

Contextual Relevance

Ads appear during health-related decision-making moments.

High Repeat Usage

Users frequently return for medicines and diagnostics.

Premium Intent Audience

Users are already in purchase mode.

Trust-Driven Platform

Healthcare credibility enhances brand trust.

PharmEasy Audience Insights

Your brand gets premium placement across PharmEasy most-trafficked in-app surfaces.

10M+ Monthly Active Users

Consistent traffic and engagement.

250+ Therapy Categories

Wide range of health segments for targeting.

1.5+ Orders per User (Monthly)

High repeat usage behavior.

40M+ Registered Customers

Large and diverse audience base.

Industries That Benefit

PharmEasy in-app advertising works powerfully across a broad range of product categories and business sectors.

Pharma & OTC Brands Healthcare & Diagnostics Health Insurance Wellness & Nutrition Fitness & Lifestyle Personal Care

PharmEasy Advertising Cost

Understanding what drives your PharmEasy in-app advertising costs helps you plan smarter and spend more efficiently.

1
Ad Format Selection

Formats like banner, content, and category placements vary in cost.

2
Audience Targeting

Targeting specificity impacts pricing.

3
Campaign Duration

Longer campaigns increase reach.

4
Inventory Availability

High-demand placements can drive pricing.

5
Pricing Models

CPM, CPC, and CPA models available.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just PharmEasy.

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1mg Advertising

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NetMeds Advertising

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Paytm Advertising

Fintech

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Zepto Advertising

Ecommerce

Frequently Asked Questions

Everything you need to know about running PharmEasy in-app advertising campaigns with EraZero AI.

What is PharmEasy in-app advertising?

It allows brands to promote products/services within the PharmEasy app ecosystem.

Who should advertise on PharmEasy?

Healthcare, wellness, pharma, and lifestyle brands targeting health-conscious users.

What ad formats are available?

Banner ads, sticky ads, category ads, and content-based placements.

Launch Your PharmEasy In-App
Advertising Campaign

Connect with millions of health-focused users and drive meaningful engagement with PharmEasy advertising.

Get PharmEasy Media Plan
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