PhonePe

PhonePe
In-App Advertising

Reach high-frequency transacting users across India with PhonePe in-app advertising campaigns. Promote your brand through homepage placements, post-transaction ads, and video formats designed to drive visibility, engagement, and conversions. Run campaigns across payment journeys, recharge flows, and financial transactions to connect with users actively using digital payments.

Homepage ATF Post Transaction Screen Video Ads Contextual Ads

Start Your Campaign

500M+ Registered Users

Reach one of India’s largest digital payment audiences.

235M+ Monthly Active Users

Engage users actively making transactions and payments.

110M+ Daily Active Users

Connect with users interacting with the app every day.

6B+ Monthly Transactions

Target users during high-frequency payment moments.

About PhonePe In-App Advertising

PhonePe is one of India’s leading digital payments and financial services platforms, enabling seamless transactions, bill payments, and financial services. Advertising on PhonePe allows brands to reach highly engaged users during real-time payment and transaction journeys.

PhonePe in-app advertising provides data-driven targeting, high-impact placements, and performance-focused formats that help brands improve visibility, drive engagement, and influence user actions effectively.

Why Advertise on PhonePe?

PhonePe provides access to a highly active user base making frequent financial transactions.

High Transaction Intent Users

Reach users actively making payments and financial decisions.

Massive Digital Reach

Connect with millions of users across urban and rural India.

Advanced Audience Targeting

Target users based on transaction behavior and preferences.

High Visibility Placements

Display ads during key transaction touchpoints.

Data-Driven Campaigns

Optimize campaigns using real-time insights and analytics.

Trusted Platform Environment

Advertise on a secure and widely trusted fintech platform.

PhonePe Advertising Formats

PhonePe offers high-impact ad formats designed to drive engagement and conversions.

Homepage ATF

Feature your brand on top homepage placements for maximum visibility.

Video Ads

Deliver immersive video content during user journeys.

Scratch Card Ads

Offer rewards and coupons through interactive formats.

Roadblock Ads

Dominate visibility with high-impact full-day placements.

Targeting Capabilities

PhonePe provides advanced targeting options to reach the right audience.

Demographic Targeting

Target users based on age, gender, and profile.

Geo Targeting

Reach users based on city, region, or location.

Behavioral Targeting

Target users based on transaction and app usage behavior.

Interest Targeting

Reach users based on spending patterns and preferences.

Transaction-Based Targeting

Target users based on payment categories and history.

Device Targeting

Optimize campaigns across mobile devices and OS.

Campaign Objectives

Define your campaign goals and maximize performance.

Brand Awareness App Installs Website Traffic Lead Generation Customer Engagement Sales Conversions

Why PhonePe In-App Ads Deliver Higher ROI

PhonePe in-app ads consistently outperform traditional channels — here's the data-backed reason why.

High Engagement Moments

Advertise during active transaction and payment flows.

Frequent App Usage

Reach users who open the app multiple times daily.

Data-Driven Optimization

Improve campaign performance with actionable insights.

Premium Placement Advantage

Increase visibility with high-impact placements.

Where Your Ads Appear Inside PhonePe

Your brand gets premium placement across PhonePe most-trafficked in-app surfaces.

Homepage ATF Placement

Displayed prominently on the PhonePe homepage.

Post Transaction Screen

Shown immediately after successful transactions.

Rewards & Offers Section

Visible when users explore deals and rewards.

Recharge & Bill Payment Pages

Displayed during utility and recharge flows.

In-App Campaign Journeys

Integrated within financial service sections.

Contextual Placement Areas

Appear based on user activity and intent.

Industries That Benefit

PhonePe in-app advertising works powerfully across a broad range of product categories and business sectors.

FinTech E-commerce FMCG Gaming Travel & Hospitality EdTech Insurance Retail Automotive Mobile Apps

PhonePe Advertising Cost Factors

Understanding what drives your PhonePe in-app advertising costs helps you plan smarter and spend more efficiently.

Target Audience

Audience segmentation impacts pricing.

Ad Format

Premium placements cost higher.

Campaign Duration

Longer campaigns increase reach.

Ad Creatives

Better creatives improve engagement.

Impression Volume

Higher impressions increase budget.

Competition Level

High demand categories affect pricing.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just PhonePe.

Paytm Advertising

Fintech

Google Pay Advertising

Utility

Amazon Advertising

Ecommerce

Flipkart Advertising