Pinterest

Pinterest
In-App Advertising

Reach high-intent users with Pinterest in-app advertising campaigns. Promote your brand within a visually driven discovery platform where users actively explore, plan, and make purchase decisions. Leverage Pinterest’s inspiration-led ecosystem to connect with users across their journey—from idea discovery to product purchase ensuring strong engagement, brand recall, and conversion-driven performance.

Banner Ads Video Ads Carousel Ads Shopping Ads
Start Your Campaign
In App Advertising
63M+ Monthly Active Users (India)

Engage a fast-growing audience of digital-first consumers.

600M+ Global Monthly Active Users

Reach a massive global audience actively seeking inspiration.

80% Mobile Usage

Capture attention across mobile-first browsing experiences.

85% Purchase Intent Users

Engage users ready to discover and buy new products.

About Pinterest In-App Advertising

Pinterest is a leading visual discovery platform where users explore ideas, plan purchases, and discover new brands through curated content and search.

Advertising on Pinterest allows brands to seamlessly integrate into the discovery journey. With highly engaged users actively searching for inspiration, the platform offers strong opportunities for awareness, engagement, and conversion across multiple visual ad formats.

App Advertising

Why Advertise on Pinterest?

High Purchase Intent Audience

Reach users actively planning and making buying decisions.

Discovery-Driven Platform

Engage users exploring ideas across categories like fashion, home, and lifestyle.

Visual-First Experience

Leverage rich visuals for better engagement and storytelling.

Long Content Lifespan

Pins continue driving traffic long after initial posting.

Advanced Targeting Options

Target users based on interests, behavior, and search intent.

Strong Conversion Potential

High intent leads to better performance and ROI.

Pinterest Advertising Formats

Choose from a rich variety of ad formats designed to engage Pinterest shoppers at every stage of their journey.

Pinterest Standard Pin Ads
Standard Pin Ads

Native ads that blend seamlessly into user feeds.

Pinterest Video Ads
Video Ads

Engaging formats for storytelling and awareness.

Pinterest Carousel Ads
Carousel Ads

Showcase multiple products or features in a single ad.

Pinterest Idea Ads
Idea Ads

Immersive, multi-page formats for deeper engagement.

Targeting Capabilities

Pinpoint your ideal customers using Pinterest rich first-party data and advanced audience segmentation tools.

Interest-Based Targeting

Reach users based on categories like fashion, home, and travel.

Keyword Targeting

Target users based on search queries and intent.

Demographic Targeting

Segment audiences by age, gender, and lifestyle.

Behavioral Targeting

Engage users based on browsing and pinning activity.

Geo Targeting

Reach audiences across cities, regions, and countries.

Custom Audience Targeting

Target users using first-party and CRM data.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness Website Traffic App Installs Lead Generation Product Promotion Sales & Conversions

Why Pinterest In-App Ads Deliver Higher ROI

Pinterest in-app ads consistently outperform traditional channels — here's the data-backed reason why.

High Intent Engagement

Users actively search, plan, and take action.

Long-Term Visibility

Pins continue to generate engagement over time.

Contextual Relevance

Ads align with user interests and discovery moments.

Performance Tracking

Measure impressions, clicks, and conversions effectively.

Where Your Ads Appear Inside Pinterest

Your brand gets premium placement across Pinterest most-trafficked in-app surfaces.

Home Feed

Appear naturally within user browsing feeds.

Search Results

Reach users actively searching for ideas and products.

Related Pins Section

Engage users exploring similar content.

Shopping Feeds

Promote products directly within buying journeys.

Category & Discovery Pages

Capture attention during exploration phases.

Industries That Benefit

Pinterest in-app advertising works powerfully across a broad range of product categories and business sectors.

Fashion & Apparel Home Decor & Furniture Beauty & Personal Care E-commerce Travel & Lifestyle Food & Beverage D2C Brands

Pinterest Advertising Cost Factors

Understanding what drives your Pinterest in-app advertising costs helps you plan smarter and spend more efficiently.

1
Ad Format Selection

Premium formats like video and shopping ads cost more.

2
Target Audience

Advanced targeting impacts pricing efficiency.

3
Campaign Duration

Longer campaigns ensure sustained reach.

4
Placement Type

High-visibility placements increase cost.

5
Impression Volume

Higher reach requires higher investment.

6
Pricing Model

Flexible CPM, CPC, and performance-based pricing available.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just Pinterest.

Amazon-Ads
Amazon Advertising

Ecommerce

flipkart
Flipkart Advertising

Ecommerce

Zomato_logo
Zomato Advertising

Food Delivery

Dailyhunt
Dailyhunt Advertising

News & Content

JioHotstar-Advertising
JioHotstar Advertising

Entertainment

Rapido-Logo
Rapido Advertising

Utility

Frequently Asked Questions

Everything you need to know about running Pinterest in-app advertising campaigns with EraZero AI.

What are Pinterest in-app ads?

Ads displayed within Pinterest feeds, search results, and discovery pages.

Who should advertise on Pinterest?

Brands targeting discovery-driven, high-intent users across lifestyle categories.

What ad formats are available?

Standard pins, video ads, carousel ads, shopping ads, and idea ads.

Launch Your Pinterest In-App
Advertising Campaign

Reach high-intent users and maximize your brand visibility with high-performance Pinterest advertising campaigns.

Get Pinterest Media Plan
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