SonyLIV

SonyLIV
In-App Advertising

Reach millions of OTT viewers across India with SonyLIV in-app advertising campaigns. Promote your brand through high-impact video ads, display banners, and premium content integrations designed to drive engagement, awareness, and conversions. Run campaigns across movies, live sports, and original shows to connect with audiences actively consuming digital entertainment content.

Video Ads Display Banners Carousel Ads CTV Placements
Start Your Campaign
In App Advertising
167M+ Monthly Active Users

Engage a large base of OTT viewers across India.

1B+ Monthly Video Views

Reach audiences consuming high volumes of content.

53 Minutes Avg. Watch Time/Day

Connect with users spending significant time on the platform.

24M+ Subscribers

Target premium subscription-based audiences.

About SonyLIV In-App Advertising

SonyLIV is a leading OTT streaming platform offering movies, TV shows, live sports, and original content across multiple genres and languages. Advertising on SonyLIV allows brands to connect with highly engaged audiences in a premium content environment.

SonyLIV in-app advertising enables brands to leverage video-first formats, contextual placements, and advanced targeting to drive awareness, engagement, and measurable campaign performance.

App Advertising

Why Advertise on SonyLIV?

SonyLIV offers access to a highly engaged OTT audience consuming diverse entertainment content.

Premium OTT Audience Reach

Engage users watching high-quality digital content.

High Engagement Levels

Reach audiences with strong watch time and interaction.

Advanced Audience Targeting

Target users based on demographics and viewing behavior.

High Impact Video Formats

Deliver immersive ads within streaming experiences.

Live Sports & Events Reach

Capture attention during high-traffic live events.

Brand-Safe Environment

Advertise alongside trusted and premium content.

SonyLIV Advertising Formats

SonyLIV offers a variety of ad formats tailored for OTT engagement.

Sony LIV Video Ads
Pre-roll & Mid-roll Video Ads

Display ads during content playback for high visibility.

Sony LIV Banner Ads
Display Banners

Showcase your brand across app browsing sections.

Sony LIV Carousel Ads
Carousel Ads

Engage users with multiple creatives in a swipe format.

Sony LIV Contextual Astons Ads
Contextual Ads

Serve ads based on content and user activity.

Targeting Capabilities

SonyLIV provides advanced targeting options to reach the right audience.

Demographic Targeting

Target users based on age and gender.

Geo Targeting

Reach users across cities and regions.

Interest-Based Targeting

Target audiences based on content preferences.

Language Targeting

Deliver ads in preferred regional languages.

Device Targeting

Optimize campaigns across mobile and CTV devices.

Behavioral Targeting

Reach users based on viewing habits and interactions.

Campaign Objectives

Define your campaign goals and maximize performance.

Brand Awareness Video Views Engagement App Installs Lead Generation Conversions

Why SonyLIV In-App Ads Deliver Higher ROI

SonyLIV in-app ads consistently outperform traditional channels — here's the data-backed reason why.

High Video Completion Rates

OTT ads ensure strong engagement and recall.

Premium Content Association

Enhance brand perception through quality content.

Multi-Screen Reach

Target audiences across mobile and TV devices.

Data-Driven Optimization

Improve performance using actionable insights.

Where Your Ads Appear Inside SonyLIV

Your brand gets premium placement across SonyLIV's most-trafficked in-app surfaces.

Pre-roll & Mid-roll Placements

Displayed during video streaming sessions.

Homepage Featured Sections

Visible on the app’s home screen.

Content Discovery Pages

Shown while browsing shows and movies.

Live Sports Streams

Displayed during live match broadcasts.

CTV Platform Screens

Reach audiences on smart TVs.

Pause Screen Ads

Appear when users pause video content.

Industries That Benefit

SonyLIV in-app advertising works powerfully across a broad range of product categories and business sectors.

Entertainment & Media FMCG E-commerce Gaming FinTech EdTech Automotive Travel & Hospitality Telecom Consumer Electronics

SonyLIV Advertising Cost Factors

Understanding what drives your SonyLIV in-app advertising costs helps you plan smarter and spend more efficiently.

1
Target Audience

Audience segmentation impacts pricing.

2
Ad Format

Video and premium formats cost higher.

3
Campaign Duration

Longer campaigns increase reach and frequency.

4
Ad Creatives

Creative quality influences engagement.

5
Impression Volume

Higher impressions increase overall budget.

6
Content Type

Premium shows and live events impact pricing.

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EraZero AI gives you access to in-app advertising across all major platforms — not just SonyLIV.

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Frequently Asked Questions

Everything you need to know about running SonyLIV in-app advertising campaigns with EraZero AI.

What are SonyLIV in-app ads?

Ads displayed within SonyLIV OTT platform.

Who should advertise on SonyLIV?

Brands targeting digital entertainment audiences.

What ad formats are available?

Video ads, banners, and interactive placements.

Launch Your SonyLIV In-App
Advertising Campaign

Reach highly engaged OTT audiences with performance-driven SonyLIV advertising campaigns tailored to your brand goals.

Get SonyLIV Media Plan
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