Tata Play

Tata Play
In-App Advertising

Reach millions of TV and OTT viewers with Tata Play in-app advertising campaigns. Promote your brand through high-impact display formats, video banners, and premium placements designed to maximize visibility and engagement. Run campaigns across content discovery, browsing, and viewing journeys to connect with users across devices.

Hero Banner Display Banner Video Banner
In App Advertising
12M+ App Installs

Reach a growing base of active app users.

25Mn+ Watch Minutes/Month

Engage users consuming large volumes of content.

10Mn+ Monthly Active Users

Connect with a highly active audience base.

400+ Live TV Channels

Access diverse content across genres and languages.

About Tata Play In-App Advertising

Tata Play is a leading DTH and OTT aggregation platform offering a wide range of live TV channels and on-demand content. Advertising on Tata Play allows brands to connect with users across both television and digital ecosystems.

Tata Play in-app advertising enables brands to leverage premium inventory, high-impact creatives, and targeted placements to drive awareness, engagement, and campaign performance effectively.

App Advertising

Platform Intelligence for Success

Tata Play combines television reach with digital precision, enabling brands to execute integrated campaigns across multiple touchpoints.

Targeted Reach Across Platforms

Deliver ads based on geography, content, and user behavior.

Mass Reach on TV + App

Leverage large-scale reach across both TV and mobile users.

Multi-Touchpoint Engagement

Engage users throughout their content consumption journey.

Audience Measurement & Insights

Track performance with advanced analytics tools.

Brand-Safe Environment

Ensure ads are displayed in premium, trusted environments.

Flexible Buying Options

Choose between impression-based and spot-based buying.

Tata Play Advertising Formats

Tata Play offers a range of high-impact ad formats across its app.

Tata Play Hero Banner Ads
Hero Banner

Premium homepage placement for maximum visibility.

Tata Play Display Banner Ads
Display Banner

Standard banner ads across app sections.

Tata Play Video Banner Ads
Video Banner

Engaging video creatives within app interface.

Targeting Capabilities

Tata Play provides advanced targeting options for effective reach.

Geo Targeting

Target users based on city and region.

Content-Based Targeting

Reach users based on viewing preferences.

Behavioral Targeting

Target based on content consumption patterns.

Device Targeting

Optimize campaigns across mobile and TV devices.

Demographic Targeting

Reach users based on age and household profiles.

Time-Based Targeting

Serve ads during peak viewing hours.

Campaign Objectives

Define your campaign goals for maximum performance.

Brand Awareness Reach & Frequency Engagement App Installs Lead Generation Conversions

Why Tata Play In-App Ads Deliver Higher ROI

Tata Play in-app ads consistently outperform traditional channels — here's the data-backed reason why.

Cross-Platform Reach

Combine TV and digital reach in a single campaign.

Premium Inventory Access

Advertise in high-quality content environments.

High Engagement Levels

Users actively consume content for longer durations.

Data-Driven Optimization

Improve performance with real-time insights.

Where Your Ads Appear Inside Tata Play

Your brand gets premium placement across Tata Play most-trafficked in-app surfaces.

Homepage

High-impact hero banner placements.

Content Discovery Pages

Reach users browsing shows and channels.

Streaming Interface

Engage users during content viewing.

App Navigation Sections

Display ads across browsing journeys.

Featured Content Sections

Premium placements within curated content.

Interactive Ad Units

Drive engagement through clickable formats.

Industries That Benefit

Tata Play in-app advertising works powerfully across a broad range of product categories and business sectors.

FMCG Entertainment & Media E-commerce Automotive Telecom Consumer Electronics BFSI Travel & Hospitality EdTech Retail

Tata Play Advertising Cost Factors

Understanding what drives your Tata Play in-app advertising costs helps you plan smarter and spend more efficiently.

1
Ad Format

Premium formats like hero banners impact pricing.

2
Targeting Scope

Advanced targeting increases campaign cost.

3
Campaign Duration

Longer campaigns improve reach and frequency.

4
Content Placement

Premium content placements may cost more.

5
Inventory Demand

High-demand inventory drives pricing.

6
Impression Volume

Higher impressions increase overall budget.

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EraZero AI gives you access to in-app advertising across all major platforms — not just Tata Play.

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Frequently Asked Questions

Everything you need to know about running Tata Play in-app advertising campaigns with EraZero AI.

What are Tata Play in-app ads?

Ads displayed within Tata Play’s mobile application.

Who should advertise on Tata Play?

Brands targeting TV and OTT audiences.

What ad formats are available?

Hero banners, display banners, and video ads.

Launch Your Tata Play In-App
Advertising Campaign

Reach millions of viewers across TV and digital platforms with Tata Play in-app advertising campaigns tailored to your business goals.

Get Tata Play Media Plan
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