Truecaller

Truecaller
In-App Advertising

Reach highly engaged mobile users at the moment of communication with Truecaller in-app advertising. Deliver impactful campaigns across call screens, post-call moments, and in-app placements where attention is highest. Leverage Truecaller’s unique position as a caller identification platform to connect with users during real-time interactions—driving strong brand recall, engagement, and conversions.

After Call Ads In-App Ads Carousel Ads Click-to-Call Sponsored Icons
Start Your Campaign
In App Advertising
#1 Caller ID App

Trusted by millions for spam blocking and caller identification.

412M+ Installs in India

Massive reach across smartphone users.

80% MAU vs DAU Engagement

Highly active and engaged user base.

65M+ Users in South India

Strong regional penetration and reach.

About Truecaller In-App Advertising

Truecaller is a global communication platform that enables users to identify callers, block spam, and manage calls efficiently.

Advertising on Truecaller allows brands to connect with users at key moments—when they are receiving or completing calls. This high-attention environment ensures better visibility and interaction compared to traditional in-app placements.

With advanced targeting and innovative ad formats, Truecaller provides a powerful mobile advertising channel for both brand awareness and performance campaigns. 

App Advertising

Why Advertise on Truecaller?

High Attention Moments

Reach users during calls and post-call interactions.

Massive Mobile Reach

Engage millions of active smartphone users globally.

Precision Targeting

Leverage first-party data for accurate audience segmentation.

Unique Ad Placements

Access formats not available on traditional apps.

Low Distraction Environment

Deliver clear, impactful brand messaging.

High Engagement Rates

Better CTR and recall due to contextual placements.

Truecaller Advertising Formats

Choose from a rich variety of ad formats designed to engage Truecaller shoppers at every stage of their journey.

TrueCaller Click to call Ad
Caller ID Ads (CIDA)

Display branded content during incoming calls.

TrueCaller After Call Screen Display Ad
After Call Ads (PCA)

Show ads immediately after calls for high visibility.

TrueCaller Native Ad
In-App Native Ads

Seamless ads within call logs and app interface.

TrueCaller Carousel Ad
Carousel Ads

Interactive, swipe-based ad formats.

TrueCaller Click to Article Ad
Click-to-Call Ads

Enable direct user engagement with businesses.

Sponsored Bubble Ads
Sponsored Icons & Branded Caller ID

Enhance brand identity and trust.

TrueCaller After Call Screen Video Ad
Video Ads

Immersive storytelling formats within the app.

TrueCaller Brand sponsored icons Ads
Brand sponsored icons Ads

Small visual logos representing brands, typically used to highlight partnerships, sponsors, or featured companies.

Targeting Capabilities

Pinpoint your ideal customers using Amazon's rich first-party data and advanced audience segmentation tools.

Demographic Targeting

Age, gender, and user profile segmentation.

Geographic Targeting

City, state, and regional targeting.

Behavioral Targeting

Based on app usage, call activity, and interactions.

Time-Based Targeting

Reach users at optimal times during the day.

Device Targeting

Target based on mobile device and OS.

Custom Audience Segments

Build tailored audiences for campaigns.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness App Installs Lead Generation Website Traffic Customer Engagement Direct Conversions

Why Truecaller Ads Deliver Higher ROI

Truecaller in-app ads consistently outperform traditional channels — here's the data-backed reason why.

Intent-Based Engagement

Users are highly attentive during call interactions.

Contextual Relevance

Ads appear during meaningful communication moments.

First-Party Data Advantage

Improves targeting accuracy and campaign efficiency.

High Recall Value

Less clutter ensures stronger brand impact.

Where Your Ads Appear Inside Truecaller

Your brand gets premium placement across Truecaller's most-trafficked in-app surfaces.

Incoming Call Screen (Caller ID)

Maximum visibility during call alerts.

After Call Screen

Engage users immediately after conversations.

Call Log & App Interface

Continuous visibility within app usage.

Interactive Ad Units

Gamified and engaging ad experiences.

Industries That Benefit

Truecaller in-app advertising works powerfully across a broad range of product categories and business sectors.

Telecom & Mobile Services Fintech & Banking E-commerce & D2C Brands Travel & Mobility Education & EdTech Real Estate & Services

Truecaller Advertising Cost Factors

Understanding what drives your Truecaller in-app advertising costs helps you plan smarter and spend more efficiently.

1
Ad Format Selection

Premium formats like caller ID ads cost more.

2
Audience Targeting

Advanced segmentation affects pricing.

3
Campaign Duration

Longer campaigns increase total spend.

4
Placement Priority

High-impact placements have premium pricing.

5
Impression Volume

Greater reach requires higher budgets.

6
Pricing Model

Flexible CPM and performance-based models available.

Explore Other In-App Platforms

EraZero AI gives you access to in-app advertising across all major platforms — not just Truecaller.

Cred
CRED Advertising

Fintech

phonepe
PhonePe Advertising

Fintech

paytm
Paytm Advertising

Fintech

google-ads
Google Ads

Utility

Amazon-Ads
Amazon Ads

Ecommerce

flipkart
Flipkart Ads

Ecommerce

Frequently Asked Questions

Everything you need to know about running Truecaller in-app advertising campaigns with EraZero AI.

What are Truecaller in-app ads?

Ads shown during call and app interactions within Truecaller.

Who should advertise on Truecaller?

Brands targeting mobile-first and communication-driven audiences.

What ad formats are available?

Caller ID ads, post-call ads, banners, native ads, and video ads.

Launch Your Truecaller In-App
Advertising Campaign

Connect with users at high-attention moments and maximize your brand visibility with Truecaller advertising.

Get Truecaller Media Plan
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