Zepto

Zepto
In-App Advertising

Reach high-intent quick commerce users with Zepto in-app advertising campaigns. Promote your brand through banner ads, video ads, and sponsored placements designed to drive instant visibility and conversions. Run campaigns across homepage, product listings, and checkout journeys to connect with users actively shopping for essentials.

Banner Ads Video Ads Sponsored Listings Display Ads Interactive Ads
Start Your Campaign
In App Advertising
40M+ Total Users

Reach a rapidly growing quick commerce audience across India.

2M+ Daily Active Users

Engage users shopping daily for groceries and essentials.

350+ Active Stores Across India

Target hyperlocal delivery zones and neighborhoods.

65%+ Retention Rate

Connect with loyal repeat users.

About Zepto In-App Advertising

Zepto is one of India’s fastest-growing quick commerce platforms, delivering groceries and essentials within minutes across major cities. 

Advertising on Zepto enables brands to reach high-intent consumers at the moment of purchase. With formats like sponsored listings, banner ads, and video placements, brands can drive both awareness and conversions in a highly transactional environment.

App Advertising

Why Advertise on Zepto?

Zepto provides direct access to users actively browsing and purchasing products, making it a powerful platform for performance marketing.

High Purchase Intent Users

Reach users ready to buy, increasing conversion rates.

Hyperlocal Targeting

Target users based on city, locality, and delivery zones.

Fast Conversion Cycles

Users shop instantly, reducing purchase friction.

Multiple Ad Formats

Choose from banners, sponsored products, and video ads.

Real-Time Optimization

Track performance and optimize campaigns dynamically.

High Engagement Platform

Frequent app usage boosts brand visibility.

Zepto Advertising Formats

Zepto offers performance-driven ad formats designed for quick commerce success.

Zepto Banner ad
Banner Ads

Display ads on homepage and category pages for high visibility.

Zepto Video ad
Video Ads

Engaging video ads placed across app screens to capture attention.

Zepto Scratch Card ad
Scratch Card

Engaging feature where users scratch to win instant prizes.

Zepto RoadBlock ad
Roadblock

Full-screen takeover element used to capture maximum user attention.

Targeting Capabilities

Zepto provides advanced targeting powered by first-party data.

Keyword Targeting

Target users searching for specific products.

Audience Targeting

Reach users based on shopping behavior.

Location Targeting

Hyperlocal targeting by delivery zones and cities.

Behavioral Targeting

Target based on purchase history and browsing patterns.

Interest Targeting

Reach users based on product preferences.

Device Targeting

Optimize campaigns across mobile devices.

Campaign Objectives

Define your goal and let EraZero AI's engine optimize every impression toward the outcome that matters most to you.

Brand Awareness Product Visibility Website Traffic App Installs Sales Conversion Customer Acquisition

Why Zepto In-App Ads Deliver Higher ROI

Zepto in-app ads consistently outperform traditional channels — here's the data-backed reason why.

High Intent Shopping Audience

Users are already in buying mode.

Short Purchase Funnel

Quick commerce leads to faster conversions.

Contextual Placement

Ads appear during browsing and checkout.

Performance Tracking

Measure clicks, impressions, and conversions in real-time.

Where Your Ads Appear Inside Zepto

Your brand gets premium placement across Zepto's most-trafficked in-app surfaces.

Homepage Banner Ads

Displayed on the main app screen.

Search Result Listings

Appear as sponsored products.

Category Pages

Shown within product categories.

Checkout / Post-Order Screens

Engage users after purchase.

Product Listing Pages

Displayed alongside relevant items.

Interactive Campaign Placements

Appear during promotional campaigns.

Industries That Benefit

Zepto in-app advertising works powerfully across a broad range of product categories and business sectors.

FMCG Brands Grocery & Essentials E-commerce Personal Care Food & Beverage Household Products D2C Brands Health & Wellness Baby Care Electronics (Quick Commerce SKUs)

Zepto Advertising Cost Factors

Understanding what drives your Zepto in-app advertising costs helps you plan smarter and spend more efficiently.

1
Target Audience

Hyperlocal targeting affects pricing.

2
Ad Format

Sponsored listings and premium banners cost higher.

3
Campaign Duration

Longer campaigns increase reach.

4
Ad Creatives

Optimized creatives improve performance.

5
Impression Volume

Higher impressions increase budget.

6
Competition Level

High-demand categories increase cost.

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EraZero AI gives you access to in-app advertising across all major platforms — not just Zepto.

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Frequently Asked Questions

Everything you need to know about running Zepto in-app advertising campaigns with EraZero AI.

What is Zepto in-app advertising?

Advertising within the Zepto app using banners, listings, and video formats.

Who should advertise on Zepto?

Brands targeting high-intent grocery and quick commerce users.

What formats are available?

Banner ads, video ads, sponsored listings, and display ads.

Launch Your Zepto In-App
Advertising Campaign

Reach millions of ready-to-buy users with performance-driven Zepto advertising campaigns tailored to your business goals.

Get Zepto Media Plan
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