Zomato

Zomato
In-App Advertising

Reach high-intent food ordering audiences across India with Zomato in-app advertising campaigns. Promote your brand through premium placements such as homepage banners, rider tracking ads, and contextual overlays designed to drive awareness and conversions. Run campaigns across browsing, ordering, and delivery journey touchpoints to connect with users actively transacting on the platform.

Homepage Banner Rider Tracking Page Overlay Ads
Start Your Campaign
In App Advertising
9Cr+ Monthly App Opens

Reach millions of users actively browsing food delivery options.

1.8Cr+ Monthly Transacting Users

Engage customers with strong purchase intent.

6Cr+ Monthly Orders

Promote your brand during high-frequency ordering behavior.

800+ Cities Pan India

Target audiences across metro and non-metro markets

About Zomato In-App Advertising

Zomato is one of India’s leading food delivery and restaurant discovery platforms connecting millions of users with restaurants across hundreds of cities. Advertising on Zomato enables brands to reach highly engaged users during food discovery, ordering, and delivery journeys.

With contextual placements, demographic targeting, and behavioral insights, Zomato in-app advertising helps brands improve visibility, drive engagement, and increase conversions. These native ad formats integrate seamlessly into the app experience, ensuring strong performance.
Zomato ads allow brands to reach audiences based on interests, demographics, geography, and behavioral patterns for targeted exposure.

App Advertising

Why Advertise on Zomato?

Zomato offers access to high-intent audiences actively browsing and ordering food, making it ideal for performance-driven campaigns.

High Purchase Intent Users

Reach users actively placing food orders.

Massive App Engagement

Advertise during browsing and ordering sessions.

Contextual Ad Placement

Display ads during relevant food discovery moments.

Pan-India Reach

Target users across 800+ cities.

Advanced Audience Targeting

Reach users based on demographics and behavior.

Brand Safe Environment

Promote within curated restaurant ecosystem.

Zomato Advertising Formats

Zomato provides premium ad placements across the ordering journey to maximize brand visibility.

Zomato Banner ad
Homepage Banner

Display high-impact banners on the app homepage.

Zomato Rider Tracking ad
Rider Tracking Page Ads

Appear during order tracking for engaged users.

Zomato Overlay Ad
Overlay Ads

Show contextual overlays during browsing.

Zomato Scratch Card ad
Scratch Card

Engaging reward element designed to boost user participation.

Targeting Capabilities

Zomato offers advanced targeting to reach users based on ordering behavior and demographics.

Keyword Targeting

Target users based on food preferences and search behavior.

Audience Targeting

Reach users based on interests and transaction history.

Location Targeting

Target users by city or region.

Behavioral Targeting

Reach users based on ordering patterns.

Affluence Targeting

Target high-value customers.

Device Targeting

Optimize delivery across mobile devices.

Campaign Objectives

Define your campaign goals and maximize performance.

Brand Awareness App Installs Website Traffic Lead Generation Product Promotion Store Visits

Why Zomato In-App Ads Deliver Higher ROI

Zomato advertising combines high-intent audiences with contextual placements.

High Conversion Potential

Reach users during ordering decisions.

Engaged Transactional Users

Advertise to customers actively spending.

Contextual Visibility

Ads shown during discovery and checkout journey.

Performance Optimization

Targeting improves campaign efficiency.

Where Your Ads Appear Inside Zomato

Your brand gets premium placement across Zomato's most-trafficked in-app surfaces.

Homepage Banner

Displayed on the app homepage.

Rider Tracking Page

Shown during order tracking.

Overlay Ads

Appear while browsing restaurants.

Search Result Placement

Displayed within search listings.

Restaurant Listing Pages

Appear alongside restaurant content.

Checkout Journey Placement

Visible during order completion.

Industries That Benefit

Zomato advertising is effective for multiple industries.

FMCG Brands QSR Chains E-commerce FinTech Lifestyle Brands OTT Platforms Gaming Apps Travel & Tourism Electronics Retail

Zomato Advertising Cost Factors

Understanding what drives your Zomato in-app advertising costs helps you plan smarter and spend more efficiently.

1
Target Audience

Broader targeting increases cost.

2
Ad Format

Premium placements cost higher.

3
Campaign Duration

Longer campaigns increase reach.

4
Ad Creatives

Quality creatives improve engagement.

5
Impression Volume

Higher impressions increase budget.

6
Competition Level

Demand impacts pricing.

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EraZero AI gives you access to in-app advertising across all major platforms — not just Zomato.

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Frequently Asked Questions

Everything you need to know about running Zomato in-app advertising campaigns with EraZero AI.

What are Zomato in-app ads?

Ads displayed within Zomato during browsing and ordering.

Who should advertise on Zomato?

Brands targeting food ordering audiences.

How does targeting work?

Targeting based on location, interests, and behavior.

Launch Your Zomato In-App
Advertising Campaign

Reach millions of high-intent users with performance-driven Zomato advertising campaigns tailored to your business goals.

Get Zomato Media Plan
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